Advertising & PR Work

This campaign plan was created in response to a genuine brief from Bonds. The aim was to increase first time customers within the 13-18 year old demographic for the product "Bloody Comfy Period Undies". In my research I discovered that this group experiences high levels of uncertainty and anxiety surrounding irregular periods. Due to this, predicting a period can feel like a guessing game. This insight is core of the campaign, Beat The Bloody Game.

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